The Balmain brand
Pierre Balmain was one of the outstanding figures of Parisian haute couture. He dressed exceptional women
who left their mark on their era, including queens, princesses, movie stars and well known names in the theatre.
Through his art he helped to spread the idea of luxury à la française right across the world.
As a great lover of art he was continually inspired by the oldest and most Elaborate styles of art in the world
(Arab and Mandarin art in particular) which both featured oversize, stylised and realistic images of flowers and plants.
"The arabesque" motif was the core of what inspired the creative genius that Pierre Balmain was.
Through all his collections he included this motif in the lace, embroidery and trimmings of his exquisite dresses and coats.
When we were given the delicate task of creating and developing Montres Pierre Balmain in 1987,
it was clear that the design of our timepieces had to centre around the famous arabesque motif and the sense of elegance if the models
were to be worthy of this prestigious name. And thus, year after year, collection after collection, the dials with the arabesque motif
have always been at the heart of Montres Pierre Balmain's creations.
As apostles of the inspiration of the haute couture genius that was Pierre Balmain, through the watches that bear his name,
it is our duty to perpetuate his name by maintaining his original inspiration, the arabesque motif and the sense of elegance.
We take the liberty of creating bold shapes and adapting cutting-edge watchmaking technology to continually surprise
and seduce our customers through our regular new collections.
In this way we in turn hope to pass on the torch of this incredible instigator of elegance and style.