Pierre Balmain

18-05-1914

Birth of Pierre Balmain. Here with his father when he was 6.

Ouverture du magasin en 1945 Rue François 1er

1945

The couturier opens his workshop in Paris, at 44, rue François 1er.

Pierre Balmain reçoit le prestigieux Golden Thimble Trophy

1984

Pierre Balmain Ltd. receives the prestigious Golden Thimble trophy.

Swatch Group LTD

1987

The Swatch Group LTD acquires exclusive license for production and marketing rights.

La Marque Pierre Balmain

1995

The Swatch Group LTD buys the Pierre Balmain brand for watches products world-wide.

Célébration des 10 ans

1997

Celebration of 10 Years Pierre Balmain Watches, launching of a limited edition of a Platinium Collection called ELYSEES 64-83.

Lancement d'une collection Chronolady

1998

Launching of the Chronolady Collection and the first smallest chrono movement produced in series.

Lancement d'une montre miroir exclusive.

2000

Launching of an exclusive mirror watch.

Lancement de la ligne Excessive

2001

Launching of the line Excessive, still today this collection is part of the collection having a great success.

Lauriane Gilliéron est élue Miss Suisse

2005

Beginning of the partnership with Miss Suisse Organisation. Lauriane Gilliéron is elected Miss Switzerland and the model Arcade Chronolady is created for this 1st edition.

Christa Rigozzi est élue Miss Suisse

2006

Christa Rigozzi is elected Miss Suisse. Balmainia Chrono lady is launched !

Amanda Ammann élue Miss Suisse

2007

Amanda Ammann is Miss Suisse, wearing the watch model Jolie Madame Chronolady.

Whitney Toyloy Miss Suisse

2008

Whitney Toyloy Miss Suisse and the famous model Elysées Chrono lady.

Kerstin Cook

2010

Election of Kerstin Cook new ambassadress of the Brand Balmain watches for one year, wearing a Balmainia Chronolady adorned with 34 diamonds.